Heleen Hulsmann is the founder of Salon Heleen Hulsmann, a refined destination for high-end preloved fashion in Amsterdam where Eva Lagos Meritzos started as an intern and joined the company after several years. With a strong eye for quality and curation, they focus on recent designer pieces, carefully selected and authenticated to offer a modern, elevated alternative to traditional resale. Their approach combines taste, trust, and a deep understanding of luxury customers. Together, Heleen and Eva co-founded DYO, an Amsterdam-based label built on the idea of timeless, seasonless essentials. With DYO, they translate their shared vision into a focused wardrobe of refined staples - designed to last beyond trends, with an emphasis on fit, fabric, and understated design.